What Your Digital Marketer Isn't Telling You About Google

Alright, let's cut to the chase. You've probably heard it ad nauseam from anyone who talks digital marketing, including myself: "You gotta go where the eyeballs are." And yeah, when we're talking about Google, that's undeniably true.

Google's eating everyone else's lunch. No argument there. Billions of searches, every single day. So, naturally, every business and their dog wants a piece of that Google pie. It makes perfect sense to put your marketing efforts where the most people are looking, right?

Just peek at this chart of search engine market share in the U.S. (May 2024 - May 2025):

Search share in the U.S. (5/2024 - 5/2025)

Here's the kicker, though. There's more to it, and it’s something too many "experts" miss: If you're only where everyone else is, you're in a dogfight.

Think about it: everyone's elbowing for space on Google. That means more competition, higher ad costs, and a tougher time getting your message noticed. It's like trying to shout your business name in a packed football stadium. There's a lot of noise, and not always a lot of clear communication. (Kind of like being at a Seattle Seahawks home game. Am I Right?!)

But what if there are other, less crowded stadiums? Places where the audience might be smaller, but they're listening? Often, those "other" platforms or niches, while not as massive as Google, offer greatly reduced or virtually no competition. Your ad spend goes further, your message resonates clearer, and your ROI can be significantly better. Finding the right mix for any business means not just thinking about the biggest pond, but also the quieter, more targeted streams.

This is exactly why the "learning phase" in paid search isn't just about the algorithm figuring out your ads. Sure, it needs to see how your ad copy, budget, and conversions play out. But that "learning phase" also, and arguably more importantly, applies to your marketer. They should be learning, testing, and adapting to find the absolute best, most efficient places for your hard-earned money. Not just throwing it all at the most obvious target because "that's where the eyeballs are."

At MEDIARUNT, we don't just follow the crowd. We forge the path.

We get Google. We use Google. But we're also smart enough to know it's not the only game in town. Our commitment is to dig deep, understand your business inside and out; your specific goals, your ideal customer, your unique challenges. Then, we craft a strategy that's not just about spending money, but about spending it efficiently and intelligently. We'll explore every avenue, from the major players to those overlooked niches, ensuring your digital marketing budget doesn't just get eyeballs, but gets you results.

Don't settle for predictable, costly campaigns from another marketer. Partner with MEDIARUNT, and let's find the marketing mix that truly works for you.