PRECISE syntax

At MEDIARUNT, we thrive on helping businesses articulate their essence through compelling branding. We recently had the pleasure of collaborating with Telani Lasoleille, the owner of PRECISE syntax, a skilled business specializing in copyediting and proofreading. Recognizing the power of both meticulous language and impactful visuals, PRECISE syntax envisioned a logo that spoke to the accuracy and precision inherent in their services, blending the timeless skill of editing with a modern, focused edge.

What We Did:

• Integrating Classic and Contemporary Symbolism: Understanding the client's specialization, we designed a logo that thoughtfully combines classic and contemporary elements. At their request, we incorporated an inkwell and quill, instantly evoking the rich history of meticulous editing and proofreading. To represent the modern focus and exactness of their work, we added a subtle target/crosshairs element. This combination symbolizes both the art of language refinement and the crucial accuracy that copyediting and proofreading demand.

• Developing a Professional Brand Kit: To ensure a consistent and impactful brand presence, MEDIARUNT delivered a comprehensive brand kit. This included the precise hex codes for the carefully chosen color palette, guaranteeing brand consistency across all platforms. We also identified the specific fonts used in the logo, providing clear guidelines for all future written communications, reinforcing the brand's dedication to both visual and linguistic precision.

The Impact:

Through our collaboration, MEDIARUNT has helped PRECISE syntax establish a brand identity that is:

• Visually Representative of Their Services: The logo uniquely and effectively communicates the client's expertise in copyediting and proofreading, immediately conveying the blend of meticulous attention to detail and accuracy they offer.

• Memorable and Distinctive: The thoughtful combination of the classic inkwell and quill with the modern target/crosshairs creates a memorable and distinctive visual mark, helping PRECISE syntax stand out in the field of editing services.

• Built on a Foundation of Precision: The brand kit, with its specific color codes and font guidelines, reinforces the theme of precision in every aspect of their brand communication. This attention to detail mirrors the care and accuracy they bring to their work in copyediting and proofreading.

• Ready for a Strong Market Presence: With a professional logo and brand kit, PRECISE syntax now has the essential tools to build a strong and consistent brand presence across their website, business materials, and online platforms, attracting clients who value accuracy and refined written communication.

MEDIARUNT is proud to have partnered with PRECISE syntax to bring their vision to life. We believe their new brand identity perfectly reflects their dedication to providing precise and meticulous copyediting and proofreading services, setting them up for success in their field!