top of page

The MEDIARUNT Ultimate Marketing Guide (UMG)

Don't Fall For The Cheap Website Trick! Read This Before Taking Your Business Online

image of a suspicious street vendor holding up a sign and selling cheap websites

So, you're finally ready to take your business online, or you've already started with a website. Congratulations! A website is a crucial tool for reaching new customers and growing your business in today's digital world. But that's only the beginning. If you haven't already, before you jump in there's something you need to know: simply having a website isn't enough.


Many business owners make the mistake of focusing solely on the initial cost of building a website. They're lured in by promises of "quick and easy" solutions or bargain-basement prices. But beware, these "cheap" websites often don't perform well resulting in no return on your investment, or come with hidden costs for fragmented services that can end up hurting your business in the long run.


The Hidden Costs of "Cheap" Websites:


  • Limited Functionality: You might find yourself needing to pay extra for essential features like contact forms, e-commerce integration, or mobile responsiveness.

  • No Ongoing Support: If something goes wrong with your website (and it inevitably will!), you might be on your own to fix it.

  • Difficult to Update: Keeping your website content fresh is crucial, but "cheap" websites often make it a nightmare to make even simple changes.

  • SEO Neglect: Search Engine Optimization (SEO) is essential for getting your website found online. Many budget website builds completely overlook this, meaning your site is practically invisible to search engines.


The Bigger Picture: A Website is Just the Beginning


Even with a well-designed website, you need a comprehensive digital marketing strategy to truly succeed. Here's what you need to consider:


  • Content Marketing: Create valuable content (blog posts, articles, videos) that attracts and engages your ideal customers.

  • Social Media Marketing: Use social media to reach a wider audience, build relationships, and drive traffic to your website.

  • Paid Advertising: Strategic ad campaigns (like Google Ads) can give your website a boost, especially when starting out.

  • Email Marketing: Stay top-of-mind with your audience and nurture leads with email campaigns.

  • Analytics and Tracking: Monitor your website traffic and analyze your marketing efforts to see what's working and what's not.


Why You Need More Than Just a Website Builder


While DIY website builders can seem appealing, they often lack the features and flexibility you need to create a truly effective online presence. Plus, you're left to figure out the complexities of digital marketing on your own.


That's where a digital marketing agency like MEDIARUNT comes in. We're the experts who can:


  • Develop a Holistic Strategy: We'll work with you to create a customized digital marketing plan that aligns with your business goals.

  • Handle the Technical Stuff: We'll take care of everything from website design and SEO to content creation and social media management.

  • Maximize Your Investment: We'll help you avoid costly mistakes and get the most out of your marketing budget.

  • Deliver Results: We'll track your progress and provide regular reports on what matters to you, so you can see the real impact of our work.


Don't let your website be a costly disappointment. We understand that budgets vary, and we believe everyone deserves a website that works. That's why we specialize in offering flexible, affordable payment options to fit your needs. We'll work with you to determine which digital marketing components are top priority and which can be added later, ensuring you get the most out of your investment from day one. Contact us at MEDIARUNT today for a complimentary 60-minute consultation and let us help you build a marketing strategy that truly works for your business!



Comments


bottom of page